About Us

The next big wave of technology maturation in private equity starts here.

Our Story

Deal Engine was founded by Phil Westcott, former European Director of IBM Watson. There, he drove early adoption of AI in financial services firms. Having assembled a world-class team of data engineers, natural language processing (NLP) and machine learning (ML) professionals, Westcott recognized the challenges many firms experienced when trying to deploy AI for their own deal sourcing and market coverage purposes.

The Deal Engine product was then created with the aim of enabling private markets to curate and train their own AI assets.

Award-winning technology for dealmakers

Winners, Deal Origination Solution of the Year 2024, Private Equity Wire Awards

Winners of Best AI Product in the FS/Fintech category, CogX

Winners of the "Emerging Tech Company of The Year" South Coast Tech Awards

Our Investors

Backed by private equity industry technology experts

Leadership

The Deal Engine leadership team consists of individuals who each provide rich expertise and credentials in their specialist fields.

Phil Westcott

Chief Executive Officer

Phil is a former Director at IBM, and a specialist in applied Artificial Intelligence. Phil previously ran the IBM Watson platform in Europe, led their Smarter Cities business in Southeast Asia and launched IBM's global IoT practice. He is a specialist in AI use cases, business models and enterprise transformation. He is a regular speaker on the convergence of tech and entrepreneurship. Phil is a Chartered Engineer and holds an MBA from IESE and Columbia business schools.

Phil Westcott's LinkedIn profile

Emma Luetchford

Chief Operating Officer

Emma has over 20 years’ experience leading marketing, data, product and tech teams. Most recently Emma was part of the leadership team of a price reporting, market data and forecasting business, delivering a successful exit for its PE backers in 2023. Emma’s specialism is scaling up and professionalising functions in fast growth companies; architecting and transforming teams, tools and processes.

Emma Luetchford's LinkedIn profile

Martin Pomeroy

Tech Co-Founder

Martin has well over a decade of experience building & launching internal knowledge management platforms for some of the world’s largest enterprise companies. His clients have included the likes of Tesco, Unilever, Bupa, AstraZeneca, Electronic Arts & Mondelez International. He was the key solution architect and delivery lead for a highly successful Office 365 agency before switching his attention to the emerging field of AI in 2014.

Martin Pomeroy's LinkedIn profile

Advance your career at Deal Engine

Deal Engine helps leading Private Equity and Investment firms build modern data strategies through an advanced platform powered by Machine Learning and NLP. Built on technologies like Node.js, React, and Python, and supported by our Google Cloud Partnership, we embrace open-source innovation and give back to the community. We believe in empowering our people - offering a supportive, growth-focused culture with opportunities for certification and professional development - as we continue our mission to establish Deal Engine as a global private equity data and AI technology leader.

Currently no vacancies available.

If you find our work compelling, we invite you to submit your CV to hello@dealengine.tech. Opportunities may arise at any moment, and we are constantly looking for remarkable talent to add to our ambitious team. Your skill set and ideas could be the catalyst for the next breakthrough at Deal Engine.

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See Deal Engine in action.

Discover how Deal Engine is providing private equity firms with the data engineering and AI capabilities fueling their competitive advantage.